Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.

There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.

Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are various reason for the growth of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.

However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.

For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Two Important Secrets for Successful Business Women Who Want to Grow and Advance

The current business climate is making it tough on everyone. The state of affairs is compounded for successful business women who still feel impacted by lack of opportunities based upon their gender. But the reality is that we have limited control over the business conditions or these gender disparities. Female leaders alone can’t grow the economy alone or fix diversity problems.

They can complain and get side-tracked or maybe take a different look at the problems. To start turning these concerns into opportunities for success. The challenges are real but we wonder if sometimes our reactions to such events tend to be more significant and do more to hold us back than anything else.

Even in the best of times, corporate women or women CEOs in particular face many common obstacles such as poor work-life integration, lower self-confidence to advance themselves and limited organizational help and support to help them be more successful.

Strengths

Female leaders tend to be much more restrained than men when it comes to self-promotion. But the reality is to be successful, the right amount and type of self-promotion is critical. And who will do it if they don’t do it for themselves? You certainly do not want to (and should not) go unnoticed for your efforts. And while you can’t change overnight, there are a few ways for women leaders to develop the self-confidence to push through this challenge.

The first step is an honest evaluation of what you do well and what you don’t do well. If you are like most successful business women the evidence is there that you have done some things well to get you to where you are. Why did your successes occur? What did you do well? How could you replicate them? Take a look at your curriculum vitae to determine how your experiences helped created who you are. Once you have a better understanding of your background in the right context, you may start to view your experiences in a better light.

By focusing on your successes you’ll begin to approach each day in a position of strength and view challenges as a new opportunity to learn. Your work will improve, your confidence is likely to grow and your ability to self-promote yourself in the right way will grow too. Not something that will happen overnight, but with a daily commitment, perhaps a verbal affirmation recited daily, the changes will become apparent to you and everyone that you work with.

Work-life integration

Most successful business women (and men) struggle with work-life integration. We’ve given up calling it work-life balance because there is no such thing. It’s in truth how can you successfully mix all the various aspects of your life – work, family and leisure to feel successful and achieve your goals and aspirations. The first step we recommend for female leaders is just to sit down and rank your priorities. Look at how you typically spend most of your days. What do you enjoy the most? The least? These questions and their answers will offer some important clues as to what your priorities have been and could be going forward.

Then ask yourself – Do I feel energized most of the time. If so, your priorities are likely right on. If you don’t feel energized than you may not have the right priorities. Your lack of effective integration of your work, life, family and leisure is not positively impacting your life.

Once you have answered these questions, you should spend some time to lay out a realistic plan for yourself. You may not like the answers or wish that they were different, but you may not have any other choice. Living in this situation is not an effective long-term outline for anyone. Unchecked it could lead to split up, health issues, poor relations, lack of advancement and even termination.

The barriers are there and significant. Things are changing but at a glacial rate. You can sit back and wait or take matters into your own hands. Developing the self-confidence to promote yourself and having positive energy from a workable and supportive work-life integration can propel to you to career heights and business success that you never dreamed about. Good luck getting there and joining the ranks of the growing number of women CEOs and corporate women who are getting there.

Ways to Plan Your Campaign Using Email Marketing Software

Email marketing software available today enables an individual to make use of one of the most versatile mediums of marketing. The easiest way to understand it is to define it as promoting goods and services over the internet. Email marketing covers many spectrums it can be very simple and plain or can be very complicated it depends on your it expertise or the amount that you are willing to spend on your email marketing.

Email Marketing Software

There are many different types of email promoting software, all competing to provide benefits to the business. You will find the best software is very diverse, it is easy to use for those who are new to the market but still be able to carry out more complicated tasks for the seasoned marketing pro. Through the use of specially designed templates you should be able to use email marketing software for effectively creating, sending and tracking mailings. Good email software provides a wide range of mailing options and campaigning features to add value to the business marketing strategy.

Who Uses

Through the use of email software you should see that your customer relationships improve as it is much easier to correspond with your clients and they will find it easier to keep in touch with you, the service will become more efficient and delay will become a thing of the past. Emails are a cost effective and time-saving method for staying in touch with customers and responding to customers to emphasize their importance. If you regularly send out emails or newsletters then there is a much higher chance of your product being noticed and becoming more recognisable. Multiple auto responders allow you to send multiple emails which streamlines you marketing process, and allows to better reach existing and potential clients. This is a huge time saver in terms of having to prepare emails for multiple customers. If you want to start email marketing then you should definitely consider auto responders.

Campaign Types

Before tackling this question, it is necessary to understand that each business is unique in its requirements. as every business is different you cannot assume that what works for one person will work for another, you need to carefully think about what it is you are trying to achieve. One needs to customize their email campaigns to match specific business requirements.

The first step to email campaign success is to set out a strategic plan. A strategic plan, in simple terms, is an evolving document that is created with the plan creators knowledge and experience of email marketing. One of the best ways to do this is to use a whole team in order to get ideas from a range of perspectives. Once you have a concrete plan and something to follow, you will find that the campaign runs a lot smoother. Furthermore, selecting the right type of marketing software becomes easier because a person would have a better understanding of what the business needs.

By having a good strategy, you will be able to see a clear path for your email marketing and what attributes you will need from your email marketing software. If you want to get ahead of the competition then use email marketing in conjunction with your business goals to see the best results.

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